Find the imprint
See the beliefs and behaviors that make this company distinct.
COMING SOON · DECEMBER 2026
Your company carries your imprint. Will it still be there when you step back?
A practical exploration of the beliefs, decisions, and behaviors that give a business its identity—and how to make them last.
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The Founder’s DNA is planned for December 2026. Cover and ordering details are still being finalized.
THE BOOK
Founders shape a business through thousands of choices: what deserves attention, how people are treated, and what a promise to a customer means in practice. Those choices become an imprint on the organization.
The Founder’s DNA asks how to recognize that imprint and turn it into something leaders and teams can carry forward through growth, delegation, and change.
See the beliefs and behaviors that make this company distinct.
Make expectations clear enough for others to act on them.
Help those standards endure as leadership and ownership change.
A QUICK FOUNDER’S DNA REFLECTION
Six questions to start a conversation about the imprint you want your company to carry forward. Your answers stay in this browser and are not saved or sent.
Answer all six questions to see your reflection.
THE FOUNDER’S DNA · DECEMBER 2026
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SPEAKING & CONVERSATIONS
Darren speaks with founders and leadership teams about the decisions that shape a company and the work of carrying its identity forward.
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THE LEADERSHIP NOTEBOOK
The first articles are being reviewed with Darren. They will appear here when approved.
LET’S TALK
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